The links pay us. Here's the deal in full.
No fine print, no euphemisms. This is how money reaches us and what it does — and doesn't — change.
How it works
Most links to a casino on this site are affiliate links, tagged with a tracking code. If you click one, open an account and sign up, the operator pays us a referral fee. Sometimes that's a flat amount, sometimes a share of what the operator earns from your play over time. Either way it comes out of the operator's pocket, not yours.
What it changes for you
Nothing. The welcome offer, the terms and the prices are identical however you reach the operator — through us, through a rival site, or by typing the address straight into your browser. An affiliate link is a referral, not a discount and not a surcharge.
What it doesn't buy
A position. We write the descriptions and set the scores on what we find — terms, payout speed, game range, how the app behaves. A site paying a higher fee doesn't climb, and a site we rate well won't drop just because the commercial terms are thin. If those two things ever pulled in opposite directions, the rating wins.
Affiliate links carry a rel="sponsored" attribute, which is the honest way to mark a paid relationship to search engines and to you. We'd rather say it out loud than bury it.
Why we tell you
Partly because UK advertising rules expect it, mostly because a comparison site that hides how it's funded isn't worth reading. You can weigh our opinions better knowing where the money comes from.
Still our independence
We're not owned by any operator we list, and we never present a paid placement as editorial. Questions about a specific listing are welcome on the contact page.